Evaluation - 3. What kind of media institution might distribute your media product and why?

3. What kind of media institution might distribute your media product and why?


I think that the best suited insitutution to distribute my magazine is Prometheus Global Media they currently distribute BillBoard which is similar to my magazine. The distribute many magazines that also distribute many other magazines that are in the creative media genre such as 'Backstage' which is a well known film magazine. BillBoard is a well developed magazine that is realeased weekly which I aspire my magazine to be as popular as BillBoard so by having the same company distributing it it helps me gain some of the same audience. Another distributor could be IPC they are the world's largest magazine distributor and distribute magazines such as NME. This helps me gain awareness of my magazine as IPC have knowledge of the industry and are on a worldwide level. Within both distributors I think offering a subscription service would benefit my magazine as it gains security that a certain amount will be bought each week.

 

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